Buffalo, New York (October 15, 2018) – Today New Era Cap Co., Inc., the Authentic Cap of the NBA, announced a collaboration with Los Angeles-based record label Top Dawg Entertainment (TDE) and the Los Angeles Lakers. Just in time for the start of the season, the New Era x TDE Los Angeles Lakers collection celebrates the dawn of a new era in Los Angeles basketball.
The collection features two New Era 9FIFTY Low Profile Snapback caps, with TDE’s newly-redesigned logo adorning the front and a Los Angeles Lakers patch on the side. The TDE wordmark is stitched above the caps’ closure including the city and year the company was founded. The NBA logo is placed to the side of the closure. Caps are available in two colorways: vintage Lakers Purple/Cream and Yellow/Black.
The New Era x TDE Capsule will retail for $45 USD and is available for purchase beginning October 22 at New Era LA Live Store, NewEraCap.com, txdxe.com, Staples Center and TDE pop-up shops.